Podcasts that will level up your Business
I have a confession. I’m obsessed with podcasts. And I’m an entrepreneur, so business podcasts are top of my list. Videos don’t do it for me, and I can’t learn anything in a classroom. But I absorb podcasts like a sponge. I genuinely believe that podcasts can improve your life. I’m fascinated with businesses, especially small single-person lifestyle businesses and startups.
Have you ever wondered how successful entrepreneurs do what they do? Do they just wake up one day and decide to create a company? Do they wait for an idea to fall into their lap? Do they follow a specific set of steps to achieve their goals? For answers to these questions, inspiration for your next project, and practical advice on becoming a small business owner, online entrepreneur, or startup founder, subscribe to these business podcasts shows now!
My First Million
While this podcast might sound like a couple (or more) guys talking about their money, there’s plenty to be learned here.
Hosts Sam Parr and Shaan Puri are successful entrepreneurs in their own right, and their enthusiasm for business is infectious. Sam built The Hustle, a business newsletter with millions of subscribers, and sold it to HubSpot in 2021. He also founded Trends.co, a newsletter about emerging business trends. Shaan is the founder of Bebo and a serial investor.
The quick-fire style is packed with insights from people that actually build and invest in businesses every day. This is the ultimate podcast for people who want to follow people with proven skills.
Entertaining and insightful.
My First Million used to be a weekly podcast, but it’s become so successful that there are now several shows a week.
The number one podcast for people who want to build primarily tech-based businesses without venture capital backing, an enormous team, or convoluted business plans. Indie Hackers is all about building scrappy projects and startups with life-changing results.
Founder and host Courtland interviews interesting entrepreneurs about their path to success, biggest failures, and wisdom obtained. Indie Hackers launched in 2016 and quickly became so successful and popular that the founders of Stripe bought the show with no intention of changing or influencing the format.
Fans love the community and the deep insights the show brings to the world.
While it’s primarily focused on tech companies, Courtland also interviews successful course creators, physical business and product owners, and writers.
I’ve been listening to the tropical MBA for years and it never fails to deliver entertaining and informative podcast episodes about entrepreneurship and location-independent businesses. Hosts Dan and Ian have run successful businesses while living overseas, and their “tribe” is composed of other location independent business owners.
It’s not about making millions or taking over the world, it’s about creating generational wealth and businesses that give you the freedom to live and work wherever and however you choose.
Over the years, interviews with smart entrepreneurs from every walk of life, living in every part of the world, have given their insights on what makes a good business. Topics covered include creating productized businesses, drop shipping, digital agencies, side hustles, digital nomad life, Amazon FBA, e-commerce websites, and personal blogging.
The Tropical MBA focuses more on indie entrepreneurs and leaves the Silicon Valley venture capitalist content to SaaS podcast shows and more general business world broadcasts. If you want the nitty-gritty, dirty details on how an entrepreneur like you can start from nothing to grow a successful online business, tune in to this weekly podcast.
Authority Hacker Podcast
If you’re looking to start a niche website or authority website, this is the show for you. Hosts Gael and Mark have consistently delivered no-BS, straight-talking, practical and actionable advice for years in the form of written content, videos on YouTube, and the most popular channel, the podcast. And it's the podcast where most people get to know serial entrepreneurs Mark and Gael. Each show offers tremendous value. While the hosts are focusing a lot on YouTube in 2021, the audio shows continue to deliver excellent value.
Learn field-tested tactics on building and growing niche sites from beginner to advanced level. Learn about email marketing, conversion rate optimization, SEO, and more.
Hustle & Flowchart
Interviews last about an hour and every episode comes with a set of detailed show notes which you can download by subscribing to the list.
This show follows an interview format with smart and successful entrepreneurs. You will hear about each guest’s journey, how they are handling success and failure, and how they build systems to automate their business. Your hosts Matt and Joe talk to business owners, top performers, and Internet entrepreneurs about how they grew their business, how they constantly learn, and even what podcasts they listen to.
The show always delivers tons of value in the form of actionable advice. Grab the show notes and get mini-courses with step-by-step instructions by experts on strategic marketing-related topics.
Andrew Warner started the Mixergy podcast as a way to satisfy his passions, learning and asking questions. A successful entrepreneur in his own right, Andrew wanted to talk to other business owners that he met at his live events and used the interview format to discover what made these people tick.
While the show’s guests are already highly successful in their fields, there’s a to be learned from their journeys. Listeners who are on the first step of the ladder towards entrepreneurship can take inspiration from the stories that Andrew skilfully extracts from each guest.
Entrepreneur James Shramko has coached thousands of entrepreneurs on their journey to business success and financial independence. With over 800 shows, the SuperFast Business podcast is an example of a podcast with lasting appeal.
James has been “on the internet” since 2005 and quickly learned about affiliate marketing and niche websites. These days, he runs coaching courses and focuses on his podcast.
Topics include Search Engine Optimisation (SEO) tactics, Facebook Ads mastery, course creation, content marketing and freelance writing, improving business profitability, revenue share deals, Amazon ecommerce, and online memberships. If you’ve got a business online, there’s something for you here.
Mindset, outsourcing, and time management are regular themes that pop up on the shows so if these are topics you struggle with, listen in!
Smart Passive Income
This list would not be complete without mentioning one of the first podcasters in the business space, Pat Flynn. Pat started Smart Passive Income shortly after launching his first digital product. After being laid off from work during a recession, Pat discovered how he could make money online “passively” and wanted to share this information with the world.
Thus began the Smart Passive Income podcast.
In recent years, the podcast has tried to distance itself from the concept of passive income (the website has rebranded as SPI) and many of the topics covered are more high level than when the show started. Previously, Pat would have interviewed people about how they build a small niche website. These days, interviews touch more on topics of mindset and branding.
Pat’s list of guests is a who’s who of entrepreneurs: Michael Hyatt, Gary Vaynerchuk, Amy Porterfield, Tim Ferris (author of The 4-hour Workweek), and Ramit Sethi (author of I Will Teach You To Be Rich). Aspiring entrepreneurs often stumble upon Pat’s show before moving on to other shows as their entrepreneurial journey continues.
Everyone Hates Marketers
You might have a great business idea or a fabulous product to sell, but unless people are aware of it, it’s next to impossible to make money. Businesses generate awareness through marketing. And this should lead to sales of your product or service. Marketing can also lead to more traffic to a blog or followers on social media.
There are a ton of marketing podcasts out there but none are like Everyone Hates Marketers, the show for people “sick of shady marketing tactics”. Sure, marketing hacks will work. But for how long? And dodgy marketing tactics will eventually come back to bite you in the behind.
If you want to learn long-term marketing principles and learn from marketers who have built successful businesses on the back of ethical promotion, this is the podcast for you.
And don’t worry, it’s not all about ethics or showing the world how to behave. This show is about understanding marketing psychology and how to build businesses that will last the test of time.
Topics include “How to use customer research to design and sell better products”, “How to build a genuinely caring and committed community”, and “How to use marketing stunts to get free press.”
All of these shows are available on the Apple Podcast, Google Podcast networks as well as Spotify, Stitcher, and hopefully your favorite podcast player.